D2C Fuels MCFIVA To Expand in SEA


Bangkok, July 29th, 2013 – D2C Inc. joins force with MCFIVA to expand mobile advertising business in Thailand and Southeast Asia by making a significant investment to MCFIVA to become one of a major shareholders.

The deal comes at an exciting time in the region and as the region is experiencing a significant increase in the penetration of smart devices. Today’s mobile phone has become a core device from which consumers receive information and stay connected. In Thailand alone, almost 120% of people having a mobile phone and more than one third access the web through their mobile devices this year. This presents a significant opportunity for brands to reach out to consumers.

According to Digital Advertising Association of Thailand (DAAT), digital media spending in Thailand will grow 34.12% in 2013 to 3.73 billion baht, up from 2.78 billion baht in 2012. This marks a rapidly growing of digital media spending in Thailand.  “It is our great delight and excitement to have a very strong partner like D2C Inc., together with our extensive experience in mobile and digital advertising, I’m sure this would be just a starting point for our collaboration and more to come,” Said Supachai Parchariyanon, founder and managing director of MCFIVA.

Supachai added “From now, our core competencies will not be only strategic planning and creative for brand communication and marketing but the mobile arena will be another center of excellence of MCFIVA. In Thailand, the mobile penetration rate is at the peak, there is no better time to do the full-scale mobile marketing.

Mr. Takayuki Hoshuyama, CEO of D2C Inc. said ”Until now, D2C has been expanding in the Asia region, including China, Taiwan, India, and Indonesia, through establishment of subsidiaries and alliances with local agencies. This alliance with MCFIVA is undertaken with the intent of strengthening business expansion in the Asia region through the establishment of networks between individual Asian countries”.  “D2C will leverage MCFIVA’s customer channels and furnish MCFIVA with its own mobile advertising and marketing know-how cultivated in the Japan market, in order to reinforce its endeavors in the digital marketing space, including mobile, in Southeast Asia with its high mid- and long-term growth prospects”.

About D2C

D2C Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takayuki Hoshuyama), the first company in the world to specialize in mobile advertisement and marketing, was founded on June 1, 2000, as a joint venture of NTT DOCOMO Inc., Dentsu Inc. and NTT Advertising Inc. Under the slogan of “No Wireless, No Marketing,” D2C’s main axis of business is the wireless sector. D2C develops its operations in three areas:(1) Advertising and marketing business, which offers services for advertising on DOCOMO media and other general media as well as services for making proposals on integrated digital marketing and executing them, all on a “one-stop” basis; (2) consumer business, which develops and offers apps and content for consumers; and (3) international business, which engages in advertising and marketing operations in other countries, centering on Asia.


MCFIVA, is A leading Full-Service Digital Agency based in Bangkok, provides data driven creative and media solutions across all interactive channels: digital, direct response and relationship based media. Our mission is to deliver customized interactive marketing solutions, tailored to each client’s business and communication goals. We are focused on helping companies in different verticals, market better digitally, especially through the Internet. Our clients are the leading brands in various industries such as Toyota,Tesco Lotus, Mead Johnson, AIA, AIS, Unilever and Air France/KLM. MCFIVA is also a founding member of Digital Advertising Association of Thailand (DAAT).

Media Contact
Kanthida Kotchanil
Corporate Communications
T: +662 256 9119 ext. 10
F: +662 256 9779
E: kanthida@mcfiva.com