26 APR 2019

7-Eleven : #ThankYouTeacher

Media performance&optimization

7-Eleven : #ThankYouTeacher

BACKGROUND

CSR Online Activity via Facebook

7-Eleven consider about Enduring ‘Gratitude’ between teacher & student to arouse their relationships & provoke them to reminisce of student experiences with their teachers.

 

CHALLENGE

  • How to create truly brand love from customers in long term & let them share story organically.
  • How to create CRS (without any hidden attention) to support teachers nationwhid & make them proud to be a teacher.
  • How to make brand 7-Eleven own teacher’s Day.

 

STRATEGY & IDEA

Utilized online VDO based on true story teacher “ครูเข็ม” (Emotional Story) as our main element of this campaign align with online activity to help draw traffic to online activity. Capture the attention of mass audience by using & buzz STORY TELLING of THE BROKEN RICE STORY to gain attention.

 

ONLINE ACTIVITY

Twist the mechanic who won campaign, we will send the prize (Emotional letter with their coy + 7-Eleven card) to their teacher replace of giving reward to the people who join the campaign thus the result is we gain the people who really want to engage this campaign not just for hunting rewards.

RELATED PROJECT

MCFIVA

7-Eleven : EGG

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