26 APR 2019

Tesco Lotus

Creative Solution&Technology

Tesco Lotus

From Printed Coupon in the Newspaper to Mobile-Driven eCoupon integrated with CRM platform

Drive more sales and collect individual purchase behavior for further targeted 1-to-1 promotion

 

CHALLENCE

To launch a new Mobile Application and make it a long-term CRM platform that drive frequency of visit among the core target

 

STRATEGY

Develop the 1st mobile CRM platform with e-coupon feather to switch consumer from offline coupon in press ad to mobile e-coupon and reduce big advertising cost. Also collect individual consumers’ shopping behavior and push specific promotion based on their recent purchase.

 

RESULTS

Over 350,000+ downloads within a month and become No.1 Download App in both AppStore (iOS) and PlayStore (Android)

RELATED PROJECT

MCFIVA

NTL

READ MORE
MCFIVA

ENFA

READ MORE