26 APR 2019

7-Eleven : EGG

Media performance&optimization

7-Eleven : EGG

BACKGROUND

With the most various kind of egg products 7-Eleven have, they intend to create market dominance in the best EGG/Ready to eat product segment.

 

CHALLENGE

How to create top-of-mind product, preference & conquest customers from other segment among other competitors and establish 7-Eleven Egg/Ready to Eat as the leader in EGG category. Think about EGG (rush-hour, no time, lazy to crack & peel, hard to control temperature) Think about 7-Eleven.

 

STRATEGY & IDEA

Utilized online Kids VDO x 11 as our main element of this campaign align with online activity to help draw traffic to online activity & capture the attention of mass audience & trigger consumers by using kid influencers mix & match Egg with various kind of 7-Eleven food products & make it looks ore delicious. #ไข่พร้อมทานที่7-Eleven #กินไข่คู่กับอะไรก็อร่อย (มีประโยชนืด้วย)

ONLINE ACTIVITY

  • Motivate consumer to purchase RTE EGG for joining campaign (generate lead and drive to sale)
  • Create online users to generate new content
  • Mechanic: send us yours new creative menu with the theme x 3 we define + offering incentives (different theme weekly)

 

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MCFIVA

7-Eleven : #ThankYouTeacher

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