Dr. Kid Parchariyanon
CEO and Founder
Dr. Kid is known as one of young successful serial entrepreneur who’s passionate in IT and turn it from hobby (stock trading) to real business (Thailand’s 1st mobile stock trading app) when he was a medical student.
He started MCFIVA in 2011 and manages multi-million advertising campaigns for Fortune 500 companies in various industries across SEA region. In 2013, D2C Inc., a joint venture of NTT Docomo and Dentsu Inc., invested in MCFIVA and become one of major shareholder.
Dr. Kid is also the founding member of Digital Advertising Association of Thailand (DAAT), Thailand Software Export Promotion Agency (TSEP) and fellow and member of a number of professional associations in the US and Asia.
Chief Operating Officer
Ratchata is an experienced marketer managing regional businesses for 10+ years. She applies her skill sets to strategic planning that leads to integrated marketing communication thus helps brands deliver its promises to target consumers.
- Toyota, Microsoft, AirFrance, KLM, Best Western
- VISA, Virgin Radio, True Vision, BEC
- SET, Settrade, Money Channe
- Bangkok international (BGH), Bumrungrad
Thidarat has been working in advertising industry for more than 20 years. She started off her career at Batey Ads Thailand as a Copywriter before stepping up her career path to Thailand’s top advertising agencies like Ogilvy Action, Thailand and McCann Worldgroup, Thailand. She has expertise in both offline and online commercials including 360 degrees integrated campaign.
Besides loaded of compliments from both local and global clients, she won loaded of local and international advertising awards like Cannes Lions, Clio, Spike, The One Show, New York Festivals, London International Awards, Adfest, Adman and B.A.D awards.
One of a biggest chance in her life is being a jury for Cannes Lions 2012 in Press category. She also has been a member of Advertising Association of Thailand and have had a chance to be a judge for many Thai’s major advertising awards such as ADMAN and B.A.D Awards.
Thidarat’s current position is Creative Director, she still keeps on her passions and energies to create a successful advertising campaigns.
Laphassawat has a work experience in the area of both offline and online communication.
His first career was a marketer at The Stock Exchange of Thailand (SET) and key responsible was to expanding retail investor base by creating an opportunity for investor to learn and to update all economic information and then investing in SET’s products.
After five years, he had an opportunity to join Creative Spike as an Account Manager until last position as Digital Account Director. Working in advertising business, he had broader view in many businesses: financial institution, non-alcoholic beverages, Vitamins & Supplementary Foods, and Pet Pharmaceuticals.
With diversified experience in communication and his quote “life without passion is nothing”, he finally discovered his true passion and turning his career to focus in digital marketing at Creative Spike before joining MCFIVA.
Associate Media Director
Manaspong is oversee biddable media department focusing on performance. He has a diverse background of engineering and also a certified all Google Certificates and Facebook Blueprint. He lead all performance campaigns and drive real success to our clients and has been award “Employee of the Year in 2015”
Krungsri Bank, AXA Insurance, AIS, ITALTHAI, CIMB Thai Bank and etc.
Head of Design
Tanet has an experience more than 10 years diversity of design experience including web design, printing , packaging , publishing and environmental design. In the past he worked at MATCHBOX (Advertising agency) as an Art Director & Designer and had an experience for 3 years at CLICK RADIO , Radio station and entertainment & music industry and 2 years as freelance graphic designer in NY,USA while he had studied in School of Visual Arts , USA.
Tanet graduated from King Mongkut’s Institute Technology of Ladkrabang, Bachelors degree from the faculty of Architecture, which major in Architecture.
AIS, GSM, 1-2 Call, British Dispensary (BDG), THAI Airways , Lactasoy, Siam Commercial Bank (SCB), NESTLE’ (Nescafe 3in1, Milo, Nestea), Wall’s, BRAND’S, Diageo Moet Hennessy (Johnny Walker Red Label, Black Label and Swing), Shellhut Entertainment (Shelldon), The Association of Siamese Architects Under Royal Patronage (ASA), Metropolitan Electricity Authority, Siam Discovery, PTTEP, Meads Johnson.
Creative Group Head
Asana graduated Advertising bachelor degree from Communication Arts Faculty, Chulalongkorn University. After winning B.A.D Junior Awards in 2001 Asana started his career at McCann Worldgroup Thailand as a Junior Copywriter before moving to BBDO Bangkok and came back to McCann again. His current position is Creative Group Head, Copywriter Base at MCFIVA.
With a 16 years experiences in the industry he have had a chances to create uncountable advertising campaigns, from limited budget to million dollars projects. From local products like Smooth E, 5 Stars Chicken, K bank, TMB Banks to global accounts like Coca Cola, Pepsi, Lay’s ,Unilever, L’Oreal and etc. From traditional ways of communication like TV, radio and press ads to modern media channels like digital media.
His work quotes are;
1) Creativity is like a sky…it has no limit.
2) Small budget is not an excuse for a bad work.
3) No matter how it’s offline or online …passions have to be always ON.
Social Media Manager
Medh joined MCFIVA since 2012 as Social Media Manager and also response to media buying and content marketing.
Motto: “Look forward to being better”
- Master’s Degree – Faculty of Communication Arts, Integrated Marketing Communication Major: Dhurakij Phundit University
- Bachelor’s Degree – Faculty of Humanities, Information Sciences Major: The University of the Thai Chamber of Commerce
SC Matchbox, Premier Group, Thai Health Promotion Foundation and etc.
Toyota Yaris, Italasia, Finlandia(Vodka), CIMB Thai Bank, A Money, Krungsri First Choice, Matsukiyo and etc.
After Graduated from the Faculty of Fine and Apply Arts, Rangsit University. Mr.Vorakit started working as an Illustrator and Graphic Designer with having skills in Motion Graphic, Painting, and Digital Media Design in Communication and Agency Company in Thailand.
Brands under supervision were:
NTBC, MCOT Television Program and Radio in Thailand (2006-2009 Smile Interactive, Bangkok)
Then he has changed his career to Japanese Online Game and Toys Industry (BANDAI, SEGA Toys) as a Lead of Creative Designer and Project Manager.
With more than 10 years of experiences, now he’s working for MCFIVA as a Project Manager to support production team and clients in every project.
Nada Chacariyanuyok completed her degree in Masters of Arts, majoring in Advertising from RMIT University, Australia to pursue her career goal in adverting. After returning from Australia, she had an opportunity working as a copywriter at New Media, an agency specializes in digital adverting. Further toward her career path, she moved on to become a creative writer for JWT Connect, a digital subsidiary of the renowned JWT Thailand.
She found herself passionate in the interactive advertisement that could create great impact to the consumer. Her creative variety allows her the opportunities to work on multitude of projects ranging from; FMCG, Mobile Network, NGOs, Automobiles, Petroleum Industry and Airlines.
Currently, she is a senior copywriter as part of the creative team at MCFIVA (Thailand), a leading digital agency providing full-service digital marketing and communication.
Senior Art Director
Miku is a Japanese girl who was raised in Thailand since she was four. Graduated from Sipakorn University International College in faculty of Multimedia Design. She is fascinated by how small twist of everyday-life habits can turn in to cool ideas and designs, like feeling of “Touche!”. Miku likes to eat chocolate, gummy bears, and usually go dancing every week after work.