An integral part of the new brand asset launching “360 Degree Child Development”. Enfa would like to create a digital engagement tool with mom from the first day of pregnancy till their child is 6 years old.
As most of mom in Thailand want their baby to be the smartest in every aspect but they still lack of knowledge on how to make it happen so we create the tool for them to keep tracking their baby development from born to 6 years with the scientific-proven content and gamification methodology to engage with moms.
A responsive mobile/web application was developed to let pregnancy mom and mom with kids age up to 6 years old which is core target of the brand be able to track 360 degree development (Intellectual, Emotion, Motor and Communication) and unlock tools and special prizes to enhance child development.
Over 300,000 moms joined the campaign and by far, the highest engagement application ever developed for the brand and make Enfa A+ No.1 Milk Powder in Thailand.